L'utilité du Wallet dans la mise en place d'un parcours client

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Le wallet mobile, à l'origine destiné à stocker les cartes bancaires, offre aujourd'hui bien plus de possibilités. En tant que portefeuille numérique, Il offre aux utilisateurs la possibilité de stocker et d'accéder à diverses informations telles que les cartes de fidélité, les coupons, les billets, etc., directement depuis leur appareil.

Cette solution vous offre donc la possibilité de dématérialiser vos supports marketing directement sur le smartphone de vos clients. Cette application est native sur la plupart des mobiles et ne nécessite donc pas de téléchargement de la part de vos clients.

Le wallet mobile est devenu un élément essentiel du parcours client.

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Si vous souhaitez en découvrir plus sur la stratégie et les résultats obtenus, téléchargez dès maintenant le use case complet.

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Publishing director

Nicolas DESTROYE
Follow The Sun SAS, 71 Quai de l'Ouest, 59000 Lille.

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